5 Ways to grow and sustain brands on Social Media

The movers and shakers across the world are relying hugely on Social Media platforms to stay relevant among their supporters. 


Some people have, however, been caught up within the social media frenzy and as a result their brands have failed. 
We caught up with Joe Human, a Creative Entrepreneur & Brand Identity Developer who co-founded  Creative Mind Space, one of Africa’s most promising multidisciplinary agencies.  Joe shared with us some of the coolest hacks to grow and manage business or personal social media accounts.


1. Authenticity 
One of the reasons that brands fail is the duplication of other brands, so in order to make it on Social Media platforms you’d have to be authentic. People can easily see something when it is not authentic. 

2. Content Quality 
People are often are hungry for high quality content. So, if you want to generate revenue or even become the go to place for the latest content on social media, strive to bring high quality content to your audience. 

3. Consistency 
You easily die out when you are not consistent. Consistency is the key for every brand. Stay true to your roots but implement new and fresh ideas to remain authentic and accessible. 

4. Engage 
Brands that do not engage or respond to their supporters will die. People want to feel involved and therefore engaging with your audience on various issues will sustain your brand. 


5. Spread content 
People use various social media platforms for various reasons, therefore, spreading your content and catering for the different audiences on these platforms will sustain you. Ensure that your content on these various platforms remains authentic and true to your brands vision. 



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